My journey to Product Design.

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Growing up in four different countries, I learned to understand people from different backgrounds and adapt to new cultures.

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During my time in PR and Comms, I worked on two projects that made me want to transition to UX/UI:

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1. The first was promoting new accessibility features in a vending machine app for one of the world's largest beverage companies. Communicating the "why" behind those changes showed me how design can shape inclusion and everyday experience directly for the people using it.​ 

2. For the same client, I worked closely with designers on the renewal of a Japanese sustainability website. Navigation was one of the major pain points, and I watched designers solve it by rethinking and redesigning the experience around how people actually looked for information.

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Those two projects made me realise that UX is ultimately about incorporating different users' needs and considering them carefully, and that this was something I had already been doing my whole life and what I enjoy.

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I want to bring what I built in PR into that work:

• Content design shaped by years of writing and storytelling for audiences

• Research grounded in analysing competitors and understanding what people respond to

• Stakeholder collaboration honed through cross-team agency work

 

This is what I bring to designing something useful and considered for the people who will actually use it.

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My design philosophy.

 

I design with a polycultural perspective, shaped by a lifetime of adapting to people different from myself, and applied now to building things that consider everyone who uses them.

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